Bodo comes to the market with some novel technology in data processing, but has been hindered by the saturation of similar messaging. Speed, efficiency, and cost-savings are the key selling points for Bodo, so how can they stand above the noise and be seen?
The website was aging and no longer reflective of their product or brand. It also lacked flexibility in updating, and Bodo wanted a headless CMS to ease the tasks of keeping content fresh on the site
Messaging was encumbered by key terms being too popular in the marketplace, resulting in Bodo blending in when it needed to stand out.
Acceleration Saturation
Bodo comes to the market with some novel technology in data processing, but has been hindered by the saturation of similar messaging. Speed, efficiency, and cost-savings are the key selling points for Bodo, so how can they stand above the noise and be seen?
A Fresh (re)Start
Built on WebFlow, the new Bodo website has been designed to stand above its peers, with clearer messaging, unique and compelling visuals, and a new navigation structure designed to help their target audience find the answers they need to pursue Bodo as their acceleration solution.
Enabled by their powerful new website and marketing materials, Bodo is now driving market visibility by attending conferences, utilizing assets and a targeted campaign to stand above the crowd. All of this marketing and brand enhancements have resulted in significant big-name client acquisitions and re-invigorating Bodo’s internal teams.
Launched a new website designed to elevate the brand, and built with easy, headless, client administration in mind.
A high-end targeted marketing campaign directly led to Bodo's largest client acquisition.
Ongoing campaign rollouts are steadily improving Bodo's visibility in a market full of competition.
I've worked with Holly at two separate companies and would recommend her to anyone in B2B tech. She's a "fast learn" so she quickly understands the value prop of different types of software. She excels at strong messaging and positioning, product launches that get the attention of target buyers, and ensuring that the sales team has the right content to earn our client's business.
Stan Tims, COO, ChiroTouch
