Company Re-Launch

Management for this early-stage startup sought to re-position the company to appeal to business users at large BFSI firms. The company needed to attract larger firms to increase ASP/ACV and achieve ambitious revenue targets.

Key Challenges

  • Existing branding was not positioning the company as an enterprise technology provider for business users

  • The existing website could be overwhelming for users

  • The existing messaging needed clearer differentiation from competitors

Branding To Attract Enterprise Customers

The new logo, imagery, and color palette conveyed that the company delivered enterprise-ready technology for business users

New Messaging and Positioning

A simplified message structure clearly emphasized the value of the solution and differentiated it from competitors

The company saw increased revenue growth as a result of the re-launch.


  • Engagement with prospects via digital channels improved 10-30%

  • Sales raised ASPs within the first quarter of the re-launch

The team at Emerald Hill marketing is top-notch. Our new branding and messaging has had a positive impact in all of our sales and marketing activities. Holly picked up our solution and value proposition very quickly and developed a great website that resonates with our audience. She can pivot quickly between strategic plans and tactical execution. She's planning our first major event and I'm looking forward to seeing the ambitious plans playing out.

Kayvan Alikhani, CEO and Co-Founder,

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