Fractional GTM. 
Big Results… Fast

We fuel double-digit growth for our B2B technology clients with GTM expertise and “SWAT” teams that quickly deploy proven practices and operational execution.

01.

Assess

GTM readiness assessments for product, operations, processes, and expertise

02.

Strategize

Quickly tap into fractional expertise to develop a GTM strategy tailored to your specific needs

03.

Execute

Use Rebel’s SWAT team and proven processes to build predictable and repeatable GTM processes and operations

04.

Hire

Transition smoothly to a full-time team with persona development and vetted candidates to meet your needs

Featured
Clients

The Go To Market Challenge

Leaders of emerging technology companies seek to optimize go to market (GTM) execution to achieve revenue goals with limited resources. In addition, many companies lack sufficient in-house GTM expertise and resources. Hiring a proven GTM team usually takes too long to meet immediate needs. 

Emerging companies need results now!

On average, it takes at least nine months to find and attract the right people. Once a team is on board, it will take them an additional 3-6 months for them to become productive.

Rebel GTM fuels revenue growth for emerging companies

An optimized GTM cycle includes ensuring the right solution architecture and adoption model to support sales and marketing strategies for business growth.

+47%

increased pipeline

57

Launches

Rebel delivers an embedded fractional GTM team that is ready to scale your company now. 

Rebel brings expertise across the entire GTM cycle:  product readiness, user experience, marketing leadership and execution, sales leadership and operations, revenue operations, customer success programs, and ultimately, recruitment.

We use our proven practices to develop a GTM strategy and drive operational execution that is uniquely tailored to each of our clients.

We then provide a smooth transition to a full-time team by recruiting the candidates with the right profile for your needs.

Contact us today to request a GTM Readiness Session.

Schedule a call

Our Services

Start Anywhere. Scale As Needed.

Rebel built our Go To Market team with seasoned C-Level executives and functional experts from all GTM functions.   We provide an individual or team for interim or project-based engagements that can implement an optimized GTM function during a short-term, high impact engagement.

Our GTM leaders are all proven operators who have successfully grown revenue for organizations of all sizes. Our experts have executed the full range of GTM functions, including product, marketing, sales, and customer success. 

Rebel leaders are all “builders” who have the skills to identify what is broken and the experience to fix it as quickly as possible.  We then smoothly transition leadership and operations to full time leaders when you’re ready to bring them on board.  Rebel’s office of search and placement will assist in replacing Rebel leaders and functional leads.

GTM Assessment
 & Advisory

What’s your GTM Readiness Score?  Many of our clients start with Rebel’s proprietary GTM Readiness Assessment to pinpoint the specific challenges that undermine company growth.  During this 2-4 day engagement we interview the executive team and GTM staff, review systems and provide an executive report with actionable recommendations.

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Fractional
 CMO & CRO

Engage a part-time or project-based CMO or CRO to address short-term GTM needs at your company. Our seasoned leaders have navigated clients through critical transitions to develop strategies and implement operations and processes until a full-time leader is hired.

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GTM Strategy
 & Planning

You’ve built a great solution, now is your go-to-market network ready to sell and deliver it? Our leaders have developed GTM strategies and execution models to remove friction, speed delivery, and boost growth. We understand what it takes to align your organization to get product, marketing, sales, communications, professional services, partnerships, and support on the same page.  

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Enterprise Branding
 & Websites

Research shows that by the time a real lead has contacted your company, they have already completed 80% of their research about the solutions to their problems. This means that the persona — the branding and website — that your company presents to the world can determine whether you make the short list. Is your brand and website helping or hurting your business? 

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Growth Marketing 
& Demand Generation

Most emerging companies need leads and pipeline now – they don’t have the luxury of waiting for a year to get the right in-house team in place.  Our drop-in GTM team has repeatedly generated millions of dollars of pipeline in a short period for our clients and guides your sales team in developing pipeline and forecasting accurately.

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Product Marketing
 & Sales Enablement

Product marketing and sales enablement are the crux of an outstanding GTM organization. Without an in-depth understanding of the competitive market, ideal company profiles, and buyer personas it is difficult to close new business or upsell to the existing customer base. We help our clients to improve the fundamentals of competitive analysis, target markets, messaging, and content development to fuel sales efficiency and boost revenue.

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GTM Training
 & Workshops

Many of our clients have mid-level employees for demand generation or sales operations. They do well on tactical planning, but often need some additional training or guidance.  Rebel conducts workshops in everything GTM – from branding, messaging, segmentation, competitive analysis, demand generation, sales methodologies, sales models, and more.

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Pricing, Packaging & Product-Lead Growth

Buyers today prefer to self-educate and test technologies before making a larger investment for their company.  Emerging companies need to build their solutions from the beginning with this dynamic in mind.  We assess our clients’ technologies and processes and develop actionable strategies for harnessing product-lead GTM.

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Customer Programs 
& Expansions / Upsell

Expansion strategies, such as customer advocacy and upsell/cross sell programs must also be considered as integral to GTM, influencing every part of the GTM strategy and operations.  Rebel develops customer advisory boards and programs proven to provide value to your customers while also supporting referenceability and expansion strategies.  

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International 
Expansion

When you’re ready to look overseas and penetrate new markets, it's critical to engage sales and marketing experts in target countries to help you forge your path in unfamiliar territory.  Rebel connects you with the leaders who’ve “been there, done that” for our clients.

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Technology & Usability Assessment

A usability study typically involves assessing the user experience and interaction design of the application to ensure it is intuitive, efficient, and meets the needs of its users.

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Application & UX Development

Our Application Development as a Service is designed to help businesses bring their software ideas to life and transform their digital aspirations into fully functional applications.

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Executive Sourcing
 & Placement

Hiring customer facing executives, leaders, and individual contributors is often conducted by trial and error at a high expense and inconsistent performance. Understanding the right persona to hire is critically important.  Rebels office of search has recruited for all stages of venture funding with proven success in staffing entire functional groups in organizations prior to a successful exit or IPO.   Our search principals have pre-established relationships with high impact talent that will transform organizations and provide repeatable success.

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Contact us today to request a GTM Readiness Session.

Schedule a call

The Gold Standard in
B2B Technology Go To Market

Our team provides clients with expertise in all aspects of Go To Market for B2B technology companies.  We help our clients with a wide range of GTM concerns such as product-lead growth strategies, incorporating Generative AI into GTM operations, from developing a corporate identity and brand, implementing effective demand generation, and alignment across all GTM functions.  Contact us today for a GTM Readiness Assessment to learn more.

SAP Rebranding and Messaging

SAP had made several strategic acquisitions of analytics and data management companies.

Read

Performio Website 
and Assets Redesign

Performio is the only enterprise-grade incentive compensation management software that’s easy to use and gets you up and running in weeks.

Read

Bodo Website and Assets Redesign

Bodo comes to the market with some novel technology in data processing, 
but has been hindered by the saturation of similar messaging.

Read

Subtle Medical Website and Assets Redesign

Subtle Medical develops vendor-neutral software solutions that improve image quality on regular and accelerated image protocols, allowing radiologists to expedite patient care.

Read

BeerBoard UX and Materials Redesign

Managing more than $1 billion in retail bar sales with over 55,000 products on their platform, BeerBoard is turning consumption data and product management into a more streamlined process with meaningful insights and intelligent recommendations.

Read

RecVue Company
Re-Launch

This seed-stage startup company had successfully launched an enterprise solution based on a consulting project.

Read

Compliance.ai Company Re-Launch

Management for this early-stage startup sought to re-position the company to appeal to business users at large BFSI firms.

Read

Oracle InfoPaper

The Cloud Services organization launched a new solution to improve management of financial systems.

Read

RecVue Customer Success Video and Case Study

To position the company effectively to large enterprises that were adopting complex…

Read

RecVue e-Books

Recurring billing practices are new processes for many B2B enterprises. The company needed sales and marketing…

Read
I've worked with the team at RebelGTM at two different companies and will definitely use their services again. RebelGTM transforms the brands of new technology companies to help them engage with enterprise buyers. They helped us to establish a marketing strategy that put our unknown company on the map, attracted senior executives from our competitors, and earned strong reviews from industry analysts. They also helped us to implement a demand generation function that overachieved our sales and marketing targets.

Aimee Caton, Director of Marketing, Performio

The team at RebelGTM is top-notch. Our new branding and messaging has had a positive impact in all of our sales and marketing activities. Holly picked up our solution and value proposition very quickly and developed a great website that resonates with our audience. She can pivot quickly between strategic plans and tactical execution. She's planning our first major event and I'm looking forward to seeing the ambitious plans playing out.

Kayvan Alikhani, CEO and Co-Founder, Compliance.ai

Holly was instrumental in helping us to level up our sales initiatives at Oracle. Through our workshops, she got the group excited with her high energy and innovative ideas. When we presented her prototypes and materials in sales meetings, customers were enthusiastic and came up with new ideas for their business. I will definitely work with Holly and her team again.

Michael Gobbo, Distinguished Solutions Consultant, Oracle

Decades of Experience To Fuel Your Success

Our team provides clients with expertise in all aspects of Go To Market for B2B technology companies.  We help our clients with a wide range of GTM concerns such as product-lead growth strategies, incorporating Generative AI into operations, from developing a corporate identity and brand, implementing effective demand generation, and alignment across all GTM functions.  Contact us today for a GTM Readiness Assessment to learn more.

More About Us

Holly Roland

CEO and Founder

Thom Theriault

CTO

Mark Dingman

CCO

Contact us today to request a strategy session.

Schedule a call