A picture is worth a thousand words
We augmented long-form content with illustrations to educate the novice audience about how their business processes and IT landscape would change.
RecVue e-Books
Recurring billing practices are new processes for many B2B enterprises. The company needed sales and marketing content to establish their expertise with recurring billing in order to support demand generation and sales processes.
Key Challenges
The early-stage company had not yet established the positioning of the company and solution
Sales and marketing needed to convey highly complex concepts in simple and engaging content
Demand generation efforts included a diverse target audience and content had to address each buyer’s concerns
Identified best practices
Working with the product management and professional services teams, we selected differentiated points of view that would resonate with the diverse target audience
Leveraging our expertise in software and business processes, we delivered high-impact sales and marketing content that established credibility with a diverse audience of large enterprise buyers.
Outcomes
These assets supported programs in a net-new demand generation engine that exceeded top of funnel targets by 2X
The content improved the sales pitch and helped to speed the sales cycle
The best practices helped multiple teams to better articulate the value of the solution
I've worked with the team at Emerald Hill Marketing at two different companies and will definitely use their services again. Emerald Hill Marketing transforms the brands of new technology companies to help them engage with enterprise buyers. They helped us to establish a marketing strategy that put our unknown company on the map, attracted senior executives from our competitors, and earned strong reviews from industry analysts. They also helped us to implement a demand generation function that overachieved our sales and marketing targets.
Aimee Caton, Director of Marketing, Performio
