Oracle InfoPaper

The Cloud Services organization launched a new solution to improve management of financial systems. The organization required sales collateral to explain the solution and attract engagement.

Key Challenges

  • The challenges and solution were not “visible”, presenting challenges in how to describe them

  • The go-to-market organization did not yet have strong engagement with customers and prospects

  • Getting attention from sales would be a challenge as they already had a large and complex portfolio of solutions available to them

Not a Traditional Whitepaper

Previous whitepapers had been heavy on text and lacked illustrations. Instead, we incorporated the concepts of infographics and updated branding to improve engagement.

Visualized the Invisible

The illustrations helped to convey both the challenge and solution to promote understanding and adoption.

Rather than deliver a traditional whitepaper, we crafted an infopaper that highlighted the process and business outcomes that were now possible with the new solution.


  • The deliverable got the attention of sales. We were invited to present to several teams and in customer meetings.

  • Presentations of the whitepaper on Oracle forums improved engagement with customers and prospects

  • Other teams began to product similar collateral, improving the GTM process and communications

Holly was instrumental in helping us to level up our sales initiatives at Oracle. Through our workshops, she got the group excited with her high energy and innovative ideas. When we presented her prototypes and materials in sales meetings, customers were enthusiastic and came up with new ideas for their business. I will definitely work with Holly and her team again.

Michael Gobbo, Distinguished Solutions Consultant, Oracle

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