New Messaging and Positioning
A cohesive, process-based message structure emphasized the value of the solution and differentiated it from competitors
RecVue Company
Re-Launch
This seed-stage startup company had successfully launched an enterprise solution based on a consulting project. The company sought to attract large-enterprise customers but the branding and website conveyed the company’s professional services roots. There was a critical need to shift their brand and website to attract enterprise-level companies and grow revenue.
Key Challenges
Existing branding was not positioning the company as an enterprise technology provider for business users
The value proposition and proof points of the solution needed refinement
The absence of a marketing plan and demand generation undermined revenue growth
Branding To Attract Enterprise Customers
The new logo, imagery, and color palette conveyed that the company delivered enterprise-ready technology for business users
Established Demand Generation Engine
Within three months, the necessary software and programs had been established to fuel sales.
This previously unknown start-up company became a strong contender against well-established competitors in the industry as a result of the re-launch.
Outcomes
Marketing programs outperformed targets by over 2X from the first quarter
The company achieved revenue goals within 12 months
Analysts improved ratings and raised the profile of the company
New market awareness of the company enabled it to attract top-level talent from competitors
I've worked with the team at Emerald Hill Marketing at two different companies and will definitely use their services again. Emerald Hill Marketing transforms the brands of new technology companies to help them engage with enterprise buyers. They helped us to establish a marketing strategy that put our unknown company on the map, attracted senior executives from our competitors, and earned strong reviews from industry analysts. They also helped us to implement a demand generation function that overachieved our sales and marketing targets.
Aimee Caton, Director of Marketing, Performio
